For the past seven years, WV Living magazine has selected 50 West Virginia women to be named Wonder Women for their contributions to the state.
Included in the 2020 Class of Wonder Women is Snowshoe native Sarah Eilers Guyette for her work as Vice President of Marketing and Sales at Snowshoe Mountain Resort.
“That entails the marketing department, which handles all kinds of creative campaigns and guest communication,” Guyette said of her position. “I also handle our group sales department – weddings and conferences, things like that. Our call center – all our travel planners that take reservations and answer questions about the resort.”
Guyette also oversees the On Mountain Sales or OMS and revenue management. She became VP last year, but has been working at the resort for 11 years.
“I was the director of marketing before this position and a year ago, took over the sales portion,” she said. “Most recently – the Snowshoe Foundation has their executive director who was a community liaison for Snowshoe, so the community liaison has been newly absorbed into my role as of last month.”
Guyette began her venture into marketing with earning a degree in communications from Shepherd University. From there, she wanted to explore and go anywhere but West Virginia for an entirely new experience.
