Buddy Butler joined forces as a partner with Nikki Bowman Mills to create Narrative by New South Media in November 2018. He has worked in the development of brand strategies, media planning, and creative efforts for the West Virginia Division of Tourism, Travel South USA, Adventures on the Gorge, Lexington Rockbridge VA CVB, Visit Southern West Virginia, Winterplace Ski Resort, the Wilds, and more than a dozen destinations in Georgia, New Jersey, Ohio, Virginia, and West Virginia. He served most recently as senior vice president of the Stonewall Group, a full-service marketing agency in Marietta, Ohio.

Buddy served on the West Virginia Tourism Commission from 1999 to 2002 and is a long-standing member of the board of directors for the West Virginia Hospitality and Travel Association. In 2002, he was named Distinguished West Virginian by Governor Bob Wise for his work in tourism. Buddy received a BA in communication from Bowling Green State University and a master of organizational communication from Ohio University.