Lisa Gale
Advertising Account Executive

Lisa grew up in historic Fayetteville, West Virginia, exploring the woods and waters of the New River Gorge region. Her first whitewater rafting trip was during middle school, led by none other than her West Virginia Studies teacher—who was also a raft guide. During college, Lisa began working in the rafting industry, discovering a passion for marketing and customer service. As a sales and marketing director in the tourism industry, she led numerous award-winning advertising / public relations campaigns. Lisa strives to develop meaningful relationships with her clients and to provide valuable insight into their advertising efforts. She currently lives in Lansing, West Virginia, near the New River Gorge’s Canyon Rim Visitor Center.